"Racing is Life, anything that happens before or after is just waiting"
Kor-Sport (formerly Mac Korince Racing) was setup in late 2015 so that I could personally manage my own racing ventures as well as being able to bring value and satisfaction to my corporate partners and supporters, by winning both on and off the race track.
Motorsport is my passion, but there is also no denying that it is a challenging market to break into. My "insider" knowledge and know how allow companies direct access to this previously unattainable market and to an all new demographic.
Many brands and products the mass-consumer is familiar with today have had some sort of association with Motorsport. This isn't limited to automotive based companies, but retail, clothing, food/beverage, and technology companies as well.
Motorsport is known for its speed, precision, commitment, innovation not unlike the business world. However, it is also full of drama, excitement, and in some cases danger. This provides an opportunity to present a product or brand to a new consumer audience who are motivated to purchase and support. This is especially true for successful teams and drivers and their respective supporters.